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- Digital transformation in insurance: Ceiba at the 2024 Summit
Digital transformation in insurance: Ceiba at the 2024 Summit
Cumbre de Seguros Masivos América Latina 2024, which took place October 28-30 at the Colonnade Hotel Coral Gables, Miami, was held as a sponsor of the event. This event brought together more than 120 industry leaders, including insurers, reinsurers and technology providers, to address current challenges and explore innovative solutions in the digital transformation of mass insurance.
The insurance industry in Latin America faced significant challenges, such as inefficient processes and reliance on traditional methods. The summit focused on automation and digitalization as crucial elements for innovation and profitability, in addition to reinventing distribution models and customer engagement strategies.
We highlight the participation of César Augusto Torres Velásquez, Marketing and Sales Manager, and Juan Esteban Castaño Rincón, Technical Production Coach of the #FamiliaCeiba. Juan Esteban was one of the speakers with his presentation “Transforming the Insurance Sector with Artificial Intelligence: Innovation and Efficiency in the Digital Era”, a talk that addressed key topics such as:
- Introduction to artificial intelligence in insurance.
- Personalized marketing.
- Market and sales analytics.
- Claims optimization.
- Revolutionizing customer service with AI.
- Engineering and development.
The summit was a platform for the exchange of knowledge and practical experiences, with case studies on new business models and technologies. This event represented an opportunity for networking and co-creation of the future of the mass insurance ecosystem. We are excited to have been part of this transformation.
